Reflections on government engaging business in planning initiatives for the 2010 FIFA World Cup: a case of a non-host area.

Successful hosting of mega-events requires careful planning. The size and magnitude of the event strengthens the importance of planning and recognising the role played by relevant stakeholders - in this case, business. The significance of planning is largely due to the benefits and costs associated...

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Bibliographic Details
Main Authors: Ncedo Jonathan Ntloko, Kamilla Swart
Format: Article
Language:English
Published: AfricaJournals 2016-07-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_13_vol_5__3_final.pdf