Measuring and Managing Value Co-Creation Process: Overview of Existing Theoretical Models
Purpose — the article is to provide a holistic view on concept of value co-creation and existing models for measuring and managing it by conducting theoretical analysis of scientific literature sources targeting the integration of various approaches. Most important and relevant results of the litera...
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| Format: | Article |
| Language: | English |
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Mykolas Romeris University
2013-08-01
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| Series: | Social Technologies |
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| Online Access: | https://www3.mruni.eu/ojs/social-technologies/article/view/484 |