The Existence of Mickey Mouse as The Walt Disney Company’s Mascot in the Global Value Chain Perspective

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Bibliographic Details
Main Author: Syora Alya Eka Putri
Format: Article
Language:English
Published: Universitas Indonesia 2019-05-01
Series:Masyarakat: Jurnal Sosiologi
Online Access:http://journal.ui.ac.id/index.php/mjs/article/view/10572