Analysis of the Performance of Certain Public Communication Campaigns in the Field of Road Safety in Slovenia

Analysis of the Performance of Certain Public Communication Campaigns in the Field of Road Safety in Slovenia

Public communication campaigns should alert the addressees to the existence of a social problem and lead to a change of attitudes, knowledge, and behaviour. While some campaigns are greatly echoing within society, are being well accepted, and successfully fulfil their purpose; others are being execu...

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Bibliographic Details
Main Authors: Pedja Ašanin Gole, Emina Koren Mirković
Format: Article
Language:deu
Published: DOBA Business School Maribor 2019-05-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
public communication campaign
prevention campaign
Slovenian Traffic Safety Agency
planning campaigns
campaign evaluation
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-5

Internet

https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-5

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