Increasing competitiveness with intercompany integration of logistics and marketing functions
Researchers of different scientific disciplines, such as management strategies, organizational theories and marketing, have in the past explored relations of mutual influences and the importance of cooperation between different functions in a company. The increased focus on the logistics function ha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Printing House The Managers of Quality and Production Association
2016-03-01
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| Series: | Production Engineering Archives |
| Subjects: | |
| Online Access: | http://www.qpij.pl/en/attachment/id/448 |