Appellative strategies in modern French printed advertising: intercultural analysis
The article deals with the appellative strategies, reflecting French national peculiarities in modern French printed advertising.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples' Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9715 |