Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)

Relationship marketing is the art of business today. To maintain key customers (profitable) existing skills to create the proper relationship with the customer is essential. Research has shown that the cost of attracting new customers 5 times the cost of retaining existing customers. In this study,...

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Bibliographic Details
Main Authors: Mohammad Mahmoudi Maymand, Ali Kazemi, Nazanin Sadat Fatehi
Format: Article
Language:English
Published: EconJournals 2017-09-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32110/355998?publisher=http-www-cag-edu-tr-ilhan-ozturk