BUYING FOOD ONLINE: WHAT EXPLAINS THE CONSUMER PURCHASE BEHAVIOUR?
The motivations of the consumer when he or she is buying food online remain unknown. This is one of the first research to review the general motivations that the consumer presents when making the decision to purchase food using electronic commerce as a purchase channel. A virtual food shopping exper...
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| Format: | Article |
| Language: | English |
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International Journal of Food and Agricultural Economics
2021-01-01
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| Series: | International Journal of Food and Agricultural Economics |
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| Online Access: | https://www.foodandagriculturejournal.com/vol9.no1.pp73.pdf |