Effect of Customer Experiences on Consumer Purchase Intention

One of the concepts considered nowadays by the marketers in the area of consumers' consumption behavior is the creation of pleasant experiences and the impact of these experiences on consumers' behavior, since the creation of different experiences as a vital element in marketing strategies...

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Bibliographic Details
Main Authors: Majid Esmaeilpour, Zahra Mohseni
Format: Article
Published: Editura ASE Bucuresti 2019-09-01
Series:Romanian Economic Journal
Online Access:http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2019-10-03/3574/2majid.pdf