Estimating Foreign and Domestic Visitors’ Willingness to Pay for Entrance Fee to the National Museum of Iran
This study pertains to the investigation of dual pricing strategy for museums entrance fees, centering on the impact of two variables of “visitors’ attitude towards museums” and “traveled distance from the tourists’ origin to destination” on visitors’ maximum Willingness to Pay (WTP). Applying conti...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2012-07-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_5105_97c3227ebb393aa49c56d7f2ba089adc.pdf |