New Product Launch Success: A Literature Review
This review article deals with the current state of knowledge on the topic of launching new products on the market and the success factors that constitute launch success. As things stand today, it can be stated that the existing research work already covers a broad range of topics and that there is...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2021-03-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/artkey/acu-202101-0014_new-product-launch-success-a-literature-review.php |