Does VR Tourism Enhance Users’ Experience?

The importance of non-face-to-face tourism is growing due to the impact of COVID-19, and VR (virtual reality) is attracting attention as a solution to this need. This research investigates the antecedents of utilitarian and hedonic values based on the experience of VR tourism and identifies the rela...

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Bibliographic Details
Main Authors: Won-jun Lee, Yong Hee Kim
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/2/806