A dining experience typology of Middle of the Pyramid (MOP) consumers in Gauteng.
The purpose of this article was to describe the process followed to segment middle of the pyramid consumers (MOP) according to their dining experience needs and influencing variables when dining out at different restaurants. Both qualitative and quantitative methods were used in the study as data we...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_70_vol_8_5__2019_tut.pdf |