Knowledge transfer process of Brazilian multinationals: comparing acquired subsidiaries to the greenfield ones

The main purpose of this study was to explore the knowledge transfer process between the subsidiaries and the headquarter of Brazilian multinationals, and to identify the most used mechanisms for transferring knowledge. This paper also aims to point out existing barriers in this process, comparing a...

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Bibliographic Details
Main Authors: Natacha Bertoia Silva, Maria Tereza Leme Fleury
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2012-07-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/130