Flowers retail trade market: an application of Porter’s Strategic Taxonomy

The flowers retail trade has shown good potential for development in agribusiness, despite the growth. Thus, in order to support a better understanding of the current scenario, it is presented the result of a research that sought to promote a classification by Porter’s Strategic Taxonomy, revealing...

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Bibliographic Details
Main Authors: Adilson Anacleto, Luciane Scheuer, Amanda Casubek Cury, Luana Rodrigues de Azevedo de Oliveira
Format: Article
Language:English
Published: Sociedade Brasileira de Floricultura e Plantas Ornamentais 2020-05-01
Series:Ornamental Horticulture
Subjects:
Online Access:https://ornamentalhorticulture.emnuvens.com.br/rbho/article/view/2154