Integration of the Fuzzy Failure Mode and Effect Analysis (Fuzzy FMEA) and the Analytical Network Process (ANP) in Marketing Risk Analysis and Mitigation

Integration of the Fuzzy Failure Mode and Effect Analysis (Fuzzy FMEA) and the Analytical Network Process (ANP) in Marketing Risk Analysis and Mitigation

Marketing plays an important role in determining an enterprise’s success. Inappropriate marketing strategy can lead to various risks, especially for SMEs that have not prepared their risk management. This research aims to identify and specify marketing strategy priorities in the production of potato...

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Bibliographic Details
Main Authors: Nuria Rahmatin, Imam Santoso, Christina Indriani, Sutik Rahayu, Shinta Widyaningtyas
Format: Article
Language:English
Published: Universitas Indonesia 2018-07-01
Series:International Journal of Technology
Subjects:
ANP
Fuzzy FMEA
Marketing risk
Risk mitigation
Online Access:http://ijtech.eng.ui.ac.id/article/view/2197

Internet

http://ijtech.eng.ui.ac.id/article/view/2197

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