Private brand – differentiating concept and source of stimulation of the Romanian retail trade
Recent studies show the importance of the private brand in the stimulation of retail sales. This paper has three main scopes: to evaluate the consumers’ attitude towards the retailers’ private brand according to the satisfaction and loyalty levels; to show the role of private brands in the consumers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2018-09-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1343.pdf
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