Development of market strategies of metallurgical enterrprises after restructuring of steel industry

Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic transformation gradually implemented marketing to their business act...

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Bibliographic Details
Main Author: B. Gajdzik
Format: Article
Language:English
Published: Croatian Metallurgical Society 2014-01-01
Series:Metalurgija
Subjects:
Online Access:http://hrcak.srce.hr/file/153490