Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions
The purpose of this study is to investigate the drivers affecting merchant’s intention to repeat group deal offers and use the group buying site as a promotional tool. The research is done based on secondary and primary data collection. Primary data was collected through a questionnaire aimed at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2019-09-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.hippocampus.si/ISSN/1854-6935/17.221-238.pdf |