PUNS IN COMMERCIAL ERGONIMS (in the French language)
The paper considers ergonims (the names of commercial enterprises) containing puns. The analysis of the puns shows that they arise from the intentional use of homophony, polysemy, allusions, Anglicisms, including figures and images and produce the desired pragmatic effect, conceived by the nominator...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1290 |