Gender-choice behavior linkages: an investigation in the hospitality industry
Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2015-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol21no2/6_Yavas_Karatepe_Babakus_12p |