The Power of Private Label in Retail Market
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national brand manufacturers will have to contend with co...
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| Format: | Article |
| Language: | English |
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Research Plus Journals
2018-09-01
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| Series: | International Journal of Business Administration and Management Research |
| Online Access: | http://researchplusjournals.com/index.php/IJBAMR/article/view/450 |