Influential Factors and User Behavior of Mobile Reading

With the popularization of mobile Internet and smart terminals, mobile reading with diversity and mobility has become a hot issue in the industry and academia. This article comes up with a hypothetical model of mobile reading user acceptance behavior based on the technology acceptance model and unif...

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Bibliographic Details
Main Authors: Zhou Yi, Wei Jianliang, Meng Fei, Jiang Fen
Format: Article
Language:English
Published: De Gruyter 2015-06-01
Series:Journal of Intelligent Systems
Subjects:
Online Access:https://doi.org/10.1515/jisys-2014-0120