New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreover, there is minimal study that investigates t...

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Bibliographic Details
Main Authors: Satwinderjit Singh, Izzal Asnira Zolkepli, Wen Kit Cheah
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2018-11-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
Mobile Commerce
Mobile Applications
Technology Acceptance Model (TAM)
Consumer Behaviour
Trust
Self-Efficacy
Online Access:http://online-journals.org/index.php/i-jim/article/view/8964

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http://online-journals.org/index.php/i-jim/article/view/8964

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