Negative Marketing in Political Campaigns and Its Effect on the Voting Decision of the Indian Millennial
In an unprecedented event, the current ruling party of India – the BJP - won the UP election in 2017 after 15 years of domination by the Congress. In 2016, when all the pollsters and pundits statistically analyzed the ongoing election for US Presidency and predicted a Hillary Clinton victory, the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ala-Too International University
2019-05-01
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| Series: | Eurasian Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://www.ejbe.org/EJBE2019Vol12No23p001HAMELIN-MANDREKAR-HARCAR.pdf |