Employer Brand Strategies of the Antena 1 and Antena 3 TV Broadcasters in the Context of Globalization
The “employer brand” concept has recently entered the field of human resources. This study aims to analyze how the two national TV broadcasters Antena 1 and Antena 3 apply this concept and how the employer brand customizes and enhances the distinctive values of the organization through its employees...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2013-05-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://proceedings.univ-danubius.ro/index.php/eirp/article/view/1448/1356 |