Motivation of Online Buyer Behavior
Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a company. It is influenced by many external and internal factors but the company can also influence the final process of buyer decision-making process significantly by its activities. The subject matter of th...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2013-09-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/141.pdf |