CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION?
The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the company and the buying frequency. In order to...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2017-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2017/n1/87.pdf |