The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province
The aim of the present study was to investigate the relationship between competitive intelligence and marketing effectiveness of sport clubs in Alborz Province. After examining the relationship, the contribution of each component of competitive intelligence for prediction of marketing effectiveness...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2014-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_6134_0b612a5000aab6df342410a6c41eed25.pdf |