Consumer Acceptance of Functional Foods in Ho Chi Minh City
The aim of this paper is to identify and evaluate the underlying factors affecting consumer acceptance of functional foods. The contribution of this study is to better understand customer willingness to buy such products in Ho Chi Minh City by shedding light on how socio-demographic, cognitive an...
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| Format: | Article |
| Language: | English |
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Ala-Too International University
2015-11-01
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| Series: | Eurasian Journal of Business and Economics |
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| Online Access: | http://www.ejbe.org/EJBE2015Vol08No16p019BUI.pdf |