Consumer Acceptance of Functional Foods in Ho Chi Minh City
The aim of this paper is to identify and evaluate the underlying factors affecting consumer acceptance of functional foods. The contribution of this study is to better understand customer willingness to buy such products in Ho Chi Minh City by shedding light on how socio-demographic, cognitive an...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Ala-Too International University
2015-11-01
|
Series: | Eurasian Journal of Business and Economics |
Subjects: | |
Online Access: | http://www.ejbe.org/EJBE2015Vol08No16p019BUI.pdf |
id |
doaj-3f54f4d74d76459f9fe9e94eacb81f95 |
---|---|
record_format |
Article |
spelling |
doaj-3f54f4d74d76459f9fe9e94eacb81f952020-11-25T01:17:48ZengAla-Too International UniversityEurasian Journal of Business and Economics 1694-59481694-59722015-11-01816193410.17015/ejbe.2015.016.02Consumer Acceptance of Functional Foods in Ho Chi Minh CityDuy Tung BUI0University of Economics Ho Chi Minh CityThe aim of this paper is to identify and evaluate the underlying factors affecting consumer acceptance of functional foods. The contribution of this study is to better understand customer willingness to buy such products in Ho Chi Minh City by shedding light on how socio-demographic, cognitive and attitudinal determinants affect consumer's choices of foods. We conducted a survey using 217 respondents from Ho Chi Minh City. Next, we develop a binary-probit model to quantify the impact of each factor on consumer acceptance. The results show that having a sick relative, beliefs in health benefits positively affect acceptance level. Other than that, old people in Ho Chi Minh City tend to reject the use of functional foods. However, when they are provided with enough knowledge, they are the most intensive buyers of these products. Implications and further researches are also discussed. http://www.ejbe.org/EJBE2015Vol08No16p019BUI.pdfFunctional foodConsumers acceptanceBinary-probitKnowledgeHealth. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Duy Tung BUI |
spellingShingle |
Duy Tung BUI Consumer Acceptance of Functional Foods in Ho Chi Minh City Eurasian Journal of Business and Economics Functional food Consumers acceptance Binary-probit Knowledge Health. |
author_facet |
Duy Tung BUI |
author_sort |
Duy Tung BUI |
title |
Consumer Acceptance of Functional Foods in Ho Chi Minh City |
title_short |
Consumer Acceptance of Functional Foods in Ho Chi Minh City |
title_full |
Consumer Acceptance of Functional Foods in Ho Chi Minh City |
title_fullStr |
Consumer Acceptance of Functional Foods in Ho Chi Minh City |
title_full_unstemmed |
Consumer Acceptance of Functional Foods in Ho Chi Minh City |
title_sort |
consumer acceptance of functional foods in ho chi minh city |
publisher |
Ala-Too International University |
series |
Eurasian Journal of Business and Economics |
issn |
1694-5948 1694-5972 |
publishDate |
2015-11-01 |
description |
The aim of this paper is to identify and evaluate the underlying factors affecting
consumer acceptance of functional foods. The contribution of this study is to better
understand customer willingness to buy such products in Ho Chi Minh City by
shedding light on how socio-demographic, cognitive and attitudinal determinants
affect consumer's choices of foods. We conducted a survey using 217 respondents
from Ho Chi Minh City. Next, we develop a binary-probit model to quantify the
impact of each factor on consumer acceptance. The results show that having a sick
relative, beliefs in health benefits positively affect acceptance level. Other than that,
old people in Ho Chi Minh City tend to reject the use of functional foods. However,
when they are provided with enough knowledge, they are the most intensive buyers
of these products. Implications and further researches are also discussed. |
topic |
Functional food Consumers acceptance Binary-probit Knowledge Health. |
url |
http://www.ejbe.org/EJBE2015Vol08No16p019BUI.pdf |
work_keys_str_mv |
AT duytungbui consumeracceptanceoffunctionalfoodsinhochiminhcity |
_version_ |
1725145742864023552 |