Getting young adults back to church: A marketing approach
Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of marketing theories and principles could be used by churc...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Afrikaans |
| Published: |
AOSIS
2013-04-01
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| Series: | HTS Teologiese Studies/Theological Studies |
| Subjects: | |
| Online Access: | https://hts.org.za/index.php/hts/article/view/1326 |