Green product buying intentions among young consumers: extending the application of theory of planned behavior

Green product buying intentions among young consumers: extending the application of theory of planned behavior

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the...

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Bibliographic Details
Main Authors: Andhy Setyawan, Noermijati Noermijati, Sunaryo Sunaryo, Siti Aisjah
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2018-05-01
Series:Problems and Perspectives in Management
Subjects:
green product
purchase intention
SEM
sustainability
TPB
young consumer
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10326/PPM_2018_02_Setyawan.pdf

Internet

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10326/PPM_2018_02_Setyawan.pdf

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