Development of Market-Driven Business Models in the IT Industry. How Firms Experiment with Their Business Models?
Purpose: The purpose of this research is to explore the role of markets in the development of young entrepreneurial startups business models and their subsequent experimentation with business models. We focus on the demand-side to analyze how the market and (potential) customers can influence decis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2017-05-01
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| Series: | Journal of Business Models |
| Subjects: | |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/1879 |