Social Influence as a Driver of Engagement in a Web-Based Health Intervention
BackgroundWeb-based health interventions can drive behavior change, but their effectiveness depends on participants’ usage. A well-recognized challenge with these interventions is nonusage attrition or weak engagement that results in participants receiving low doses of the in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2012-02-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | http://www.jmir.org/2012/1/e36/ |