Factors Effect on Tourist Loyalty: A Case Study of Homestay Tourism in Ben Tre (Southern Vietnam).

The purpose of this paper is to measure the effects of homestay service quality, tourist satisfaction, and cultural contact on tourist loyalty: a case of homestay tourism in Ben Tre (Southern Vietnam). This study has used qualitative and quantitative researches: (i) qualitative research was carried...

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Bibliographic Details
Main Authors: Dr. Si Nguyen Van, Dr. Bang Nguyen Viet
Format: Article
Language:English
Published: AfricaJournals 2019-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_8_1__2019.pdf