NURTURING CONSUMERS‘ GREEN PURCHASE INTENTION ON NATURAL DYES BATIK DURING CRAFT SHOPPING TOUR IN THE BATIK CITY OF PEKALONGAN INDONESIA
Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2021-03-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2021/gtg.34124-635.pdf |