Service Provider Salience: When Guilt Undermines Consumer Willingness to Buy Time
Spending money on time-saving services can improve happiness and reduce stress. Yet many people do not spend money to save time even when they can afford to do so, potentially because they feel guilty about paying other people to complete disliked tasks on their behalf. Consistent with this proposit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of California Press
2020-06-01
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| Series: | Collabra: Psychology |
| Subjects: | |
| Online Access: | https://www.collabra.org/articles/252 |