Digital banking in the marketing mix and human resource management: improving the approach to the assessment as an innovative component
The research evaluates the activity of using digital banking in components of the marketing mix of Ukrainian banks, such as «product», «place», «promotion», and «price». The developed methodological approach is based on the analysis of traditional bank's marketing mix elements and their innova...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editorial AAR
2021-09-01
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| Series: | Laplage em Revista |
| Subjects: | |
| Online Access: | https://laplageemrevista.editorialaar.com/index.php/lpg1/article/view/1386 |