Behavioural Consequences of Customer Perception on Emotional Labour among Airline Service Employees

Managing employees’ acting or emotional labour strategies is crucial for service organizations to develop a sustainable competitive advantage, such as the airline industry which is seeing fierce competition. This study examined the role of such strategies in enhancing the service experience of custo...

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Bibliographic Details
Main Authors: Norzalita Abd Aziz, Bita Najafi, Ahmad Said Ibrahim Al-Shuaibi, Faridahwati Mohd Shamsudin
Format: Article
Language:English
Published: EconJournals 2016-08-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32101/355637?publisher=http-www-cag-edu-tr-ilhan-ozturk