Intangible assets as “nucleus” of process innovation
The present paper adds practical experience to the current IP literature and shows a case study upon a start-up company from Romania benefits of its intangible assets in increasing its competitiveness performances, showing how technology-focused SMEs can use IP effectively to support their business...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-05-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2018-0053 |