A call to action for undertaking and sharing formative evaluations of public health campaigns
Mass media campaigns are common interventions used in public health, but publicly available evaluations of such campaigns are few and far between, and particularly so for formative evaluations. In 2019, the Heart Foundation released a new campaign called ‘Heartless Words’, including a major advertis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sax Institute
2021-06-01
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| Series: | Public Health Research & Practice |
| Subjects: | |
| Online Access: | https://www.phrp.com.au/issues/june-2021-volume-31-issue-2/formative-evaluations-of-public-health-campaigns/ |