How do the effects of retail innovation change? An analysis by product category
The present work deals with the study of the antecedents and consequences of satisfaction in retailing through two variables of special relevance, such as innovation and store image. By differentiating between innovation in marketing and in technology, the goal is twofold: to analyze the chain of ef...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2020-03-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=2&o=4 |