Ukrainian e-commerce attractiveness: challenges and perspectives

E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activit...

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Bibliographic Details
Main Authors: Tetiana Zatonatska, Tetiana Kornieieva
Format: Article
Language:English
Published: Vilnius University Press 2016-04-01
Series:Ekonomika
Subjects:
Online Access:https://www.journals.vu.lt/ekonomika/article/view/9911