Ukrainian e-commerce attractiveness: challenges and perspectives
E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activit...
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2016-04-01
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doaj-403f736206224e80900b8ca440465db62020-11-25T03:51:40ZengVilnius University PressEkonomika1392-12582424-61662016-04-0195110.15388/Ekon.2016.1.9911Ukrainian e-commerce attractiveness: challenges and perspectivesTetiana ZatonatskaTetiana Kornieieva E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential. https://www.journals.vu.lt/ekonomika/article/view/9911e-commercemarket orientationeconomic valueinnovationsinvestment attractivenessinformation technologies |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Tetiana Zatonatska Tetiana Kornieieva |
spellingShingle |
Tetiana Zatonatska Tetiana Kornieieva Ukrainian e-commerce attractiveness: challenges and perspectives Ekonomika e-commerce market orientation economic value innovations investment attractiveness information technologies |
author_facet |
Tetiana Zatonatska Tetiana Kornieieva |
author_sort |
Tetiana Zatonatska |
title |
Ukrainian e-commerce attractiveness: challenges and perspectives |
title_short |
Ukrainian e-commerce attractiveness: challenges and perspectives |
title_full |
Ukrainian e-commerce attractiveness: challenges and perspectives |
title_fullStr |
Ukrainian e-commerce attractiveness: challenges and perspectives |
title_full_unstemmed |
Ukrainian e-commerce attractiveness: challenges and perspectives |
title_sort |
ukrainian e-commerce attractiveness: challenges and perspectives |
publisher |
Vilnius University Press |
series |
Ekonomika |
issn |
1392-1258 2424-6166 |
publishDate |
2016-04-01 |
description |
E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential.
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topic |
e-commerce market orientation economic value innovations investment attractiveness information technologies |
url |
https://www.journals.vu.lt/ekonomika/article/view/9911 |
work_keys_str_mv |
AT tetianazatonatska ukrainianecommerceattractivenesschallengesandperspectives AT tetianakornieieva ukrainianecommerceattractivenesschallengesandperspectives |
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1724486265131237376 |