Brand Loyalty and Economic Nationalism of Russian Consumers
Objectives. The study of the relationship between economic nationalism and loyalty to foreign and domestic brands among Russian consumers. Background. Due to the peculiarities of the political and economic situation in the world, the prob- lem of maintaining the national economy and domestic prod...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Moscow State University of Psychology and Education
2020-12-01
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| Series: | Социальная психология и общество |
| Subjects: | |
| Online Access: | https://psyjournals.ru/en/social_psy/2020/n4/Antonova_Stepanenko.shtml |