Social marketing, the key for dealing with social pathology especially alcohol and substance abuse

Social marketing tries to affect the social behavior of the target audience in a way that is beneficial to the society and has wide use in international health programs such as dealing with alcohol and substance abuse. Therefore, the current study aimed to introduce a social marketing model develope...

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Bibliographic Details
Main Authors: Rahele Samouei, Nahid Tavakoli, Mansoorehsadat Mirabdellahi, Alireza Jabbari
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2015-01-01
Series:International Journal of Educational and Psychological Researches
Subjects:
Online Access:http://www.ijeprjournal.org/article.asp?issn=2395-2296;year=2015;volume=1;issue=3;spage=187;epage=192;aulast=Samouei