Framing Multi-Stakeholder Value Propositions: A wicked problem lens

Balancing various stakeholder (often contradictory) expectations creates tensions when developing value propositions for a new firm. Customers, funders, owners, and society-at-large often expect different value outcomes from a firm. They therefore have different motivations for being involved in the...

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Bibliographic Details
Main Authors: Yat Ming Ooi, Kenneth Husted
Format: Article
Language:English
Published: Carleton University 2021-04-01
Series:Technology Innovation Management Review
Subjects:
Online Access:https://timreview.ca/timreview.ca/article/1434