Framing Multi-Stakeholder Value Propositions: A wicked problem lens
Balancing various stakeholder (often contradictory) expectations creates tensions when developing value propositions for a new firm. Customers, funders, owners, and society-at-large often expect different value outcomes from a firm. They therefore have different motivations for being involved in the...
Main Authors: | Yat Ming Ooi, Kenneth Husted |
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Format: | Article |
Language: | English |
Published: |
Carleton University
2021-04-01
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Series: | Technology Innovation Management Review |
Subjects: | |
Online Access: | https://timreview.ca/timreview.ca/article/1434 |
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