Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives

Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives

This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness...

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Bibliographic Details
Main Authors: Norzalita A. Aziz, Nor Asiah Omar
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2013-12-01
Series:Journal of Business Economics and Management
Subjects:
Learning Orientation
Market Orientation
Internet Marketing Orientation
Innovation Capabilities
Performance
Malaysia Small and Medium-sized Enterprises (SMEs)-Exporters
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/3773

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https://journals.vgtu.lt/index.php/JBEM/article/view/3773

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